The deal saw the removal of Joe Rogan's podcast from all other platforms, including YouTube. While Rogan initially lost a lot of fans , it seems like the UFC color commentator is too big to fail in the podcast industry. New User posted their first comment. Log in. Joe Rogan is possibly the most successful podcaster in the industry.
Modified 10 Aug News. View this post on Instagram. How many monthly listeners does Joe Rogan get on Spotify? Edited by Utathya Ghosh 1. In April , he gained followers the week before his appearance — Rogan only gave him a bump of people. We can see a similar trajectory play out with three other guests. Comedian Annie Lederman saw a drop of nearly 50 percent on her most recent guest appearance, as did podcaster and author Michael Malice. Comedian Mark Normand did, too, with a drop of over 50 percent from his latest appearance in January He gained around 22, followers in June , a significant jump over the 4, or so he gained in In June , he gained 18,, which is still a drop but not as significant as the ones we see in January or April.
The show used to benefit from posting full episodes to YouTube, which usually received millions of views each and often led to snippets going viral on other platforms, like Twitter.
Rogan also used to have visibility in other podcasting apps, which is important because not everyone uses Spotify. Google Trends data shows that searches for his name spiked regularly in with interest remaining relatively high throughout the year.
As soon as he went exclusive, however, those searches dipped. In , spikes of interest around Rogan are much fewer and farther between. While these controversies boost his relevance, they often put Spotify in a position of having to defend its star talent.
When he would post entire episodes to his YouTube page, Rogan averaged around , subscribers per month in the year before going exclusive, according to Social Blade data. After he went exclusive in December , that dropped to around , a month. When The Joe Rogan Experience transitioned from something people could find on most any podcast app — other than Spotify — and YouTube, to a show only available on Spotify, people got confused, upset, and claimed to drop off as listeners.
Even still, Spotify has continued to secure exclusive deals with big names. Please note that not all guests are announced beforehand, not all of the TBA podcasts come to fruition.
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